Your Home Deserves More Than a Listing.
It Deserves a Launch.
Putting your home on the MLS isn't a marketing plan.
From how we position your home before it hits the market to how we create momentum after launch, every part of my marketing strategy is designed to help the right buyers notice your home, understand its value, and take action.
Great marketing starts before your home ever hits the market.
Stage 1: Position With Precision
Great marketing starts before your home ever hits the market.
Before we market your home, we look at it through the eyes of a buyer. We evaluate the competition, identify who we’re trying to reach, prepare your home with purpose, and build a pricing strategy designed to position it effectively from day one.
Before we ask buyers to choose your home, we give them a reason to.
Stage 2: Build The Story
Buyers need more than information. They need a reason to care.
A list of features tells buyers what your home has. Great marketing helps them imagine what living there could actually look like. Through photography, video, storytelling, and compelling listing copy, we create marketing that helps buyers connect with your home.
We don’t just show buyers the house. We help them picture their life in it.
Stage 3: Maximize The Momentum
You only get one chance to be the new listing.
The first days your home is on the market give us an opportunity we can’t recreate later. That’s why we don’t simply activate your listing. We coordinate the pricing, presentation, marketing, and exposure to create a strong launch from day one.
The goal isn’t simply to get your home seen. It’s to get it noticed by the right buyers.
Stage 4: Keep The Momentum
Marketing doesn’t stop after the first weekend.
Once your home is on the market, we’re constantly watching what buyers and the market are telling us. We monitor activity, feedback, competition, and changing market conditions so we can make informed decisions about what happens next.
We don’t list it and wait. We watch, evaluate, and respond.
Stage 5: Renew + Relaunch
If the market changes, our strategy can too.
A strong marketing plan includes a plan for what happens if your home doesn’t sell immediately. We’ll reassess the market, competition, buyer response, positioning, and pricing to determine what gives us the best opportunity to create renewed attention.
We don’t just leave your home sitting on the market and hope.
You shouldn't have to wonder if your marketing is working.
Every week, you'll hear from me.
We'll talk about what's happening with your listing, what buyers are saying, what we're seeing in the market, how your competition has changed, and whether I recommend adjusting anything.
Even when there's nothing new to report, you'll hear from me.
TESTIMONIALS
What others are saying
I met Kristina through an ad on social media. At first I thought how can I trust her. I did my research and saw all of her numbers and results. I wasn’t moving immediately, so she gave me her opinion from her experience of what I needed to work on. She checked in on me and was patient. When it was time to list the house, she was ready She gave me the best advice about pricing, preparing the house as well as accepting the most qualified offer. I have no doubt that I made the best decision using Kristina to sell my home. ~Lisa Mogge
Kristina is the best realtor that I have ever worked with and I have bought and sold 4 homes. What sets her apart from all others is she goes the extra mile in everything she does. She sold my home in under 48 hours and got me in a bidding war and got above list price. She did everything I could have asked for and more. I would recommend her to everyone I know. She has a passion for what she does and if shows. ~Kari Smith
If you want to sell your house fast and for top dollar Kristina is the realtor for you! Not only did she put up with our unique needs as buyers, but she also sold our house faster than we could have expected and for more money!! She’s extremely understanding and intuitive in the process, yet also not afraid to tell you what it will take to either purchase or sell your home. She’s on top of every detail and walked us through the process every step
of the way, so much so that I thought a lot had changed since we first purchased a home, but it turns out she’s just way more thorough than our last realtor! ~Katie O
79 Point Marketing Menu
And yes, there are a LOT of details behind all of this.
Behind these five stages is my comprehensive 79-Point Marketing Plan, covering the details from preparing your home for market through launch, ongoing promotion, communication, negotiation, and closing.
You don't need to memorize 79 things.
That's my job.
Your job is to know there's a plan behind what we're doing and understand why we're doing it.
Kristina Irvine Dooley at Coldwell Banker Realty. All Rights Reserved. 2026.